Logo
Search
Home
Archive
Authors
Upgrade
Contact
Login
Sign Up
Oliver Buchannon
Chad Kirchner

Chad is an automotive journalist, content creator, and industry expert. He's spent over a decade covering all facets of automotive, and his work has appeared in many prestige publications, both in print and online.

The Fiat Topo Chico is coming to the United States

Dec 9, 2025

•

4 min read

The Fiat Topo Chico is coming to the United States

Wait, I think that's Topolino. I really should have an editor.

Chad Kirchner
Chad Kirchner
A practical framework for making kei cars work in the United States

Dec 4, 2025

•

7 min read

A practical framework for making kei cars work in the United States

It won't happen, and I'm not saying it will. But here's what would have to happen.

Chad Kirchner
Chad Kirchner
From Russia with trademark love

Dec 2, 2025

•

5 min read

From Russia with trademark love

A professional's guide to understanding trademark and patent reporting.

Chad Kirchner
Chad Kirchner
December to remember

Dec 1, 2025

•

7 min read

December to remember

Happy Honda Toyotathon!

Chad Kirchner
Chad Kirchner
Crossing the line from criticism to vandalism

Nov 27, 2025

•

7 min read

Crossing the line from criticism to vandalism

Remember Wheaton's Law in times like these.

Chad Kirchner
Chad Kirchner
Grading on a curve

Nov 20, 2025

•

4 min read

Grading on a curve

How did my NACTOY predictions go?

Chad Kirchner
Chad Kirchner
There ain't no engineering like badge engineering

Nov 17, 2025

•

6 min read

There ain't no engineering like badge engineering

The 2026 Nissan-Mitsubishi Rogue-Outlander. Roguelander? Mitsubishan?

Chad Kirchner
Chad Kirchner
Electrification branding when there are many types of electrified vehicles

Nov 12, 2025

•

4 min read

Electrification branding when there are many types of electrified vehicles

What's in a name, anyway?

Chad Kirchner
Chad Kirchner
Is the Ford F-150 Lightning dead?

Nov 7, 2025

•

6 min read

Is the Ford F-150 Lightning dead?

Plus, when are we going to see that $30,000 truck thing CEO Jim Farley keeps talking about?

Chad Kirchner
Chad Kirchner

Exclusive

Your next rental car might've been used in an ICE raid

Nov 3, 2025

•

6 min read

Your next rental car might've been used in an ICE raid

Or worse yet, it might have been damaged attempting to detain American citizens.

Chad Kirchner
Chad Kirchner
Wait, is that auto show FOMO?

Nov 3, 2025

•

4 min read

Wait, is that auto show FOMO?

Is it possible to be sad you missed an auto show these days? Because I am.

Chad Kirchner
Chad Kirchner
Energy arbitrage comes to Ford's EVs

Oct 28, 2025

•

6 min read

Energy arbitrage comes to Ford's EVs

Well, one EV. And you can't currently order one of those EVs. But I digress. This is the future of EV integration.

Chad Kirchner
Chad Kirchner
GM clarifies its CarPlay decision

Oct 27, 2025

•

5 min read

GM clarifies its CarPlay decision

Oh, the company is still getting rid of it. Just not tomorrow.

Chad Kirchner
Chad Kirchner
DC fast charging PHEVs in the U.S. doesn't make sense

Oct 24, 2025

•

6 min read

DC fast charging PHEVs in the U.S. doesn't make sense

Toyota has joined the fray with a DC-capable PHEV, but I don't think it makes sense in the U.S. market. So why is it there?

Chad Kirchner
Chad Kirchner
Wither Apple CarPlay?

Oct 23, 2025

•

13 min read

Wither Apple CarPlay?

GM pulls the plug on CarPlay and Android Auto, even on ICE vehicles. Now the experiment begins.

Chad Kirchner
Chad Kirchner
Oh hey, it's another PHEV rant

Oct 20, 2025

•

6 min read

Oh hey, it's another PHEV rant

The automotive equivalent of a crutch isn't the cure all, part 1 million.

Chad Kirchner
Chad Kirchner
Your car shouldn't be your therapist

Oct 16, 2025

•

4 min read

Your car shouldn't be your therapist

Do automakers really want this in their products? Really?

Chad Kirchner
Chad Kirchner
Tesla runs in-car Tron: Ares ad to show the world it's not cooked as a company

Oct 10, 2025

•

6 min read

Tesla runs in-car Tron: Ares ad to show the world it's not cooked as a company

Elon Musk hates Disney, but likes taking Disney's money.

Chad Kirchner
Chad Kirchner
Senator Bernie Moreno is a snitch

Oct 8, 2025

•

6 min read

Senator Bernie Moreno is a snitch

You remember GM's leasing trick? No you don't.

Chad Kirchner
Chad Kirchner
Tesla's Standard Model Y and Model 3 are more insulting than innovative

Oct 7, 2025

•

8 min read

Tesla's Standard Model Y and Model 3 are more insulting than innovative

Is this really the best that Tesla can do?

Chad Kirchner
Chad Kirchner

The Rearview

The Rearview: Week of September 29, 2025
LockSimple

Oct 3, 2025

•

7 min read

The Rearview: Week of September 29, 2025

We're in the endgame now.

Chad Kirchner
Chad Kirchner
Hyundai's CEO José Muñoz: "F**k it, we ball." (he probably didn't say that)

Oct 2, 2025

•

4 min read

Hyundai's CEO José Muñoz: "F**k it, we ball." (he probably didn't say that)

The tax credit is gone, so Hyundai is leveraging its vertical integration to significantly discount its best EVs.

Chad Kirchner
Chad Kirchner
Some of the potential winners and losers in the post-30D world

Oct 1, 2025

•

14 min read

Some of the potential winners and losers in the post-30D world

26 U.S. Code § 30D has gone the way of the Dodo bird. Does anyone stand to gain?

Chad Kirchner
Chad Kirchner
The rising price for destination charges

Sep 30, 2025

•

8 min read

The rising price for destination charges

While typically non-negotiable, the freight charges on new vehicles are rising at an accelerated pace.

Chad Kirchner
Chad Kirchner
The car in your garage might be a lifesaver during a hurricane

Sep 29, 2025

•

6 min read

The car in your garage might be a lifesaver during a hurricane

V2L, and similar technologies in modern EVs, can power your home in a disaster without the risks of carbon monoxide poisoning.

Chad Kirchner
Chad Kirchner
Load more

The Kirchner Report

Independent automotive journalism by Chad Kirchner

© 2025 The Kirchner Report.

Privacy policy

Terms of use

Powered by beehiiv