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Dive into a collection of past posts and rediscover timeless content.
The Fiat Topo Chico is coming to the United States

Dec 9, 2025

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4 min read

The Fiat Topo Chico is coming to the United States

Wait, I think that's Topolino. I really should have an editor.

Chad Kirchner
Chad Kirchner
A practical framework for making kei cars work in the United States

Dec 4, 2025

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7 min read

A practical framework for making kei cars work in the United States

It won't happen, and I'm not saying it will. But here's what would have to happen.

Chad Kirchner
Chad Kirchner
From Russia with trademark love

Dec 2, 2025

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5 min read

From Russia with trademark love

A professional's guide to understanding trademark and patent reporting.

Chad Kirchner
Chad Kirchner
December to remember

Dec 1, 2025

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7 min read

December to remember

Happy Honda Toyotathon!

Chad Kirchner
Chad Kirchner
Crossing the line from criticism to vandalism

Nov 27, 2025

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7 min read

Crossing the line from criticism to vandalism

Remember Wheaton's Law in times like these.

Chad Kirchner
Chad Kirchner
Grading on a curve

Nov 20, 2025

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4 min read

Grading on a curve

How did my NACTOY predictions go?

Chad Kirchner
Chad Kirchner
There ain't no engineering like badge engineering

Nov 17, 2025

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6 min read

There ain't no engineering like badge engineering

The 2026 Nissan-Mitsubishi Rogue-Outlander. Roguelander? Mitsubishan?

Chad Kirchner
Chad Kirchner
Electrification branding when there are many types of electrified vehicles

Nov 12, 2025

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4 min read

Electrification branding when there are many types of electrified vehicles

What's in a name, anyway?

Chad Kirchner
Chad Kirchner
Is the Ford F-150 Lightning dead?

Nov 7, 2025

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6 min read

Is the Ford F-150 Lightning dead?

Plus, when are we going to see that $30,000 truck thing CEO Jim Farley keeps talking about?

Chad Kirchner
Chad Kirchner

Exclusive

Your next rental car might've been used in an ICE raid

Nov 3, 2025

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6 min read

Your next rental car might've been used in an ICE raid

Or worse yet, it might have been damaged attempting to detain American citizens.

Chad Kirchner
Chad Kirchner
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Independent automotive journalism by Chad Kirchner

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