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The Kirchner Report

The Kirchner Report

Independent automotive journalism by Chad Kirchner

EXCLUSIVES and scoops

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the latest

The Nissan Leaf is the most important EV of this year

Sep 25, 2025

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10 min read

The Nissan Leaf is the most important EV of this year

BMW's affordable Neue Klasse tech is a big deal, but the Leaf delivering a solid experience for $30,000 is an even bigger deal.

Chad Kirchner
Chad Kirchner
We're about to see who is serious about electrification

Sep 24, 2025

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6 min read

We're about to see who is serious about electrification

With the end of the tax incentive looming, which automakers are in it to win it?

Chad Kirchner
Chad Kirchner
Taking a Sylphy

Sep 23, 2025

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5 min read

Taking a Sylphy

Nissan's affordable Sentra gets a makeover at almost the exact right time.

Chad Kirchner
Chad Kirchner
Google is aggressively hurting automotive content

Sep 22, 2025

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7 min read

Google is aggressively hurting automotive content

Between the search engine and YouTube, it's not just a looming recession making things look bleak.

Chad Kirchner
Chad Kirchner
Business in the South continues to move forward

LockSimple

Sep 19, 2025

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6 min read

Business in the South continues to move forward

My analysis of the investment and construction news this week, and whether or not it'll be a smart move in the end.

Chad Kirchner
Chad Kirchner
Nissan's sales and marketing chief abruptly leaves the company

Sep 18, 2025

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3 min read

Nissan's sales and marketing chief abruptly leaves the company

Brand and dealer advocate Vinay Shahani's sudden departure does raise some questions.

Chad Kirchner
Chad Kirchner
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The Kirchner Report

Independent automotive journalism by Chad Kirchner

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